Introduction to Digital marketing & Its Evolution
Online marketing Mix
CRM in a Web 2.0 World
eCRM
Digital Consumer & Online Communities
Online Communities
Lead Generation for Business
eCommerce Business Models
Introduction to Social Media
Content marketing
E-mail marketing
Affiliate Marketing
Video Marketing
Mobile Marketing
Types of mobile Marketing strategies
Viral Marketing
Search Engine Marketing
Online Partnership
E-Tailing
Guest Lecture on Digital Marketing
Interactive Advertising
CRM & CX in Digital Marketing
Search Engine Optimization
Search Engine Optimization
Off-Page Optimization
Part-I Search Engines
Social Listening
Web Analytics
Social Media Strategy
Social Media - WoM
Social Media Platforms
Video Caselet
Video Caselet
Video Caselet
Video Caselet
Video Caselet
Video Caselet
Video Caselet
Twitter Marketing
Online communities & Cocreation -I
Online communities & Cocreation -II
Gamification-Part-I
Gamification - Part-II
Gamification Examples
Role of Big Data in Digital Marketing
